Thursday, September 15, 2011

Panini America Signs A New Multi-Year Deal With MLBPA. Josh Hamilton Set To Autograph Cards.

One of the definitions of “Game Changer” is altering a company's business strategy in order to compete in the marketplace by changing the way something is done, thought about or made.  There has been a lot of smack talk by collectors over the use of that phrase within the hobby so it was surprising that Panini would choose that term on Twitter to describe an secret announcement that was scheduled for release today.  Now that the cat is out of the bag, it is fair to say, by definition, Panini is correct, this is a “Game Changer.”

Panini America and the Major League Baseball Players Association (MLBPA) announced today a multi-year trading card agreement. This makes Panini the only trading card company with licenses in all four major sports, Baseball, Football, Basketball and Hockey.

The first Panini/MLBPA cards will debut with the December release of 2011 Elite Extra Edition, followed by 2011 Contenders Baseball, which will include the first Panini Autographs of Josh Hamilton. 

1 comment:

  1. If you're not going to have team logos on it, don't bother. Yes, I'm a card snob.